The UAE, and Dubai in particular, has always been at the forefront of adopting innovative lifestyle trends. One such trend that’s rapidly gaining popularity is the use of nicotine pouches. As more residents seek alternatives to traditional smoking, nicotine pouches have emerged as a discreet, convenient, and smoke-free option.
Why Nicotine Pouches Are Becoming Popular in Dubai
Dubai’s cosmopolitan population is increasingly health-conscious, and many are looking for ways to reduce or quit smoking without sacrificing nicotine intake. Nicotine pouches offer several advantages:
No Smoke, No Problem: Unlike cigarettes, nicotine pouches don’t produce smoke making them compliant with Dubai’s strict public smoking regulations.
Discreet & Socially Acceptable: They can be used anywhere—whether at work, in malls, or even during meetings—without drawing attention or leaving a lingering smell.
Tobacco-Free & Less Harmful: Since they contain no tobacco, they eliminate many of the harmful chemicals associated with smoking.

Nicotine Pouches vs. Snus: What’s the Difference?
A common question among Dubai residents is: Are nicotine pouches the same as snus? The answer is no.
Snus: A traditional Swedish product that contains tobacco. It is banned in the UAE due to tobacco regulations.
Nicotine Pouches: Tobacco-free and legally available in Dubai. They deliver nicotine through a small, flavor-infused pouch placed under the lip.
This distinction is crucial for anyone looking to purchase nicotine products in Dubai. While snus is prohibited, nicotine pouches are a legal and safer alternative.
Best Nicotine Pouch Brands Available in Dubai
Several international and local brands have made their way into the Dubai market. Here are some of the most popular:
ZYN (by Swedish Match)
Known for its smooth nicotine delivery and variety of flavors (e.g., Spearmint, Citrus, Coffee).
Available in different strengths (3mg, 6mg, 12mg).
Velo (by British American Tobacco)
A global favorite, offering flavors like Polar Mint, Tropical Burst, and Dragon Fruit.
Easily found in Dubai’s vape shops and online stores.
WLF (Local UAE Brand)
Caters to those who prefer stronger nicotine hits (19mg).
Popular flavors include Blueberry, Bubblegum, and Ice Cool.
LYFT (Now known as Velo in some regions)
Renowned for its high-quality, tobacco-free pouches.
Great for beginners due to its balanced nicotine release.

The Future of Nicotine Pouches in the UAE
As Dubai continues to promote healthier living, nicotine pouches are likely to grow in popularity. Their convenience, legality, and variety make them an attractive option for smokers looking to transition away from cigarettes.
Nicotine pouches offer a modern, smoke-free way to enjoy nicotine in Dubai without the drawbacks of smoking or vaping. Whether you’re a busy professional, an ex-smoker, or simply curious, there’s a flavor and strength to suit your needs.
Looking to try nicotine pouches in Dubai? Check out stores or website to find your perfect match!